Firefox OS, Mozilla's mobile operating system, went through a number of iterations over the course of its lifespan - from smart phones to feature phones, tablets, and even televisions.

After some initial successes, the program was pulled in many different directions. Alopex was our attempt to re-align Firefox OS with Mozilla's mission and vision.

Alopex put web content at the the centre of the experience and worked to eradicate traditional mobile browsing pain points. By challenging the dominant app ecosystem, it also served as a focal point for open source community participation. 

My Role

As a UX manager and joint concepting lead, I shaped the product vision, led multiple interaction concepting teams, and worked with product and visual leads to communicate the product story.